by Leah Tezila
The London-based duo, George Oxby and Angus Cockram, showcased AGRO Studio’s latest collection at London Fashion Week for the first time on Sunday 21st September 2025. At the heart of Shoreditch in East London’s Protein Studios, crowds of enthusiasts flowed through the doors to watch the Prophet collection grace the scene.
Techno-pop music flooded the space and the team’s diverse selection of models began to walk in. Themes of confusion and certainty were juxtaposed and the designers displayed contrasting patterns such as black polka dots and brown and yellow stripes as one harmonious group.
Not only did the clothes cast an overview of Britishness as a melting pot of cultures through the use of varying textiles and colours, but the tailoring was also completed by a London-based atelier, confirming a native perspective on international influences. Tears could be seen across the front row by the end of the show, as the duo’s family members marvelled and swooned over the garments on the runway. Finally, we checked in with the designers to get their fresh take on the main event.
What statement do you hope your debut LFW show makes today?
I think it solidifies our stance on the London fashion scene. We’ve come into an unconventional angle of fashion, where we landed in costume but we’re a homegrown brand. We want this debut to feel like a declaration of intent. AGRO Studio has always thrived on drama and craft, pushing historical silhouettes through a modern, London lens. Today’s show is about scale and ambition: proving we can translate our bespoke, artist-focused work into a runway language without losing any of that intensity or precision.
How do you think this collection will prime the brand for establishing itself in a world-renowned fashion space, London?
We wanted to play on the intersectionality between different aspects of our culture. We played with things like school shirting mixed with ball gowns and then mixed with stripes. Equestrian elements too. We were combining these elements, both the liberal and the conservative perspectives, clashing, which we have right now in our country. And a little of the [British] weather as well, how unpredictable it is, so…you need a coat every now and then! Also London rewards originality and risk. This collection shows that we can hold our own, mixing couture-level technique with the grit and spontaneity of the city. It lays the foundation for a bigger, more public-facing AGRO Studio, while keeping our DNA of custom, hand-worked detail intact.
What does the name of this debut collection Prophet tell us about what we can expect from the brand in the future?
Prophet plays on “profit,” but it’s also about foresight—seeing where fashion might go next. It reflects our belief that beauty and business don’t have to be opposites. Expect collections that continue to predict and provoke, pairing bold aesthetics with a sharp sense of how to build a lasting brand.
How has collaborating with Fashion Scout agency assisted in creating this opportunity to showcase at LFW?
Fashion Scout has given us the platform and the infrastructure to put on a fashion show—sourcing models, providing the venue, and connecting us with The POP Group PR—so we could focus on the collection itself.
As a fairly young brand, what do you believe has encouraged you to continue developing your brand in today’s fashion climate?
The response to our one-off pieces has been incredible—it’s proof that there’s still an appetite for clothes that are personal and daring. That energy from artists, stylists, and our own community keeps us moving forward, even in a tough market. It reminds us why we started: to build something independent and uncompromising.
